ABOUT THE AUTHOR
Joe Bingham, Editor of the NetPlay Newsletters
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Advertising And PRWhat Is The Difference Between Advertising and PR?
Advertising and PR are two different functions, however, many business do not know the difference. Since spending your advertising budget and your PR budget effectively is crucial, how can you expect to accomplish this important goal unless you understand the difference?
When thinking of advertising, billboards, glossy spreads, quarter-page newspaper advertisements and other forms of highly visible promotional material comes to mind. This is clearly advertising. Branding or creating a well-recognized presence for your company is a clear exam ..
Joe BinghamTaking Advantage of the BEST Advertising Around
Ask Mr. D - Offline AdvertisingDear Mr. D, I operate an online gift shop. With the holidays coming, I would to do some offline advertising. But, I have checked the ad rates for my local newspapers, radio stations and TV station and all their prices are astronomical. My question is do you know of any effective offline advertising resources that don t cost an arm and a leg? Signed, Sharon in Houston ________________________ Dear Sharon in Houston, Offline advertising can a very effective way to promote any web business, but as you discovered, it is very expense. However I know a couple of very savvy online business people that use a low tech f ..
