The rapid growth in contextual search or content match advertising adopts the same model of displaying "sponsored links" found on search engines but places them on content or shopping sites. These links are served to contextual websites based on "relevancy to the webpage content". Paid search advertising can now appear on more than just search engines!
For example, if your viewing a website about travel & holiday destinations, and the site uses contextual advertising, you might see ads for travel agents, hotels or visa services.
In the past 3 years in Australia, USA and UK contextual advertising revenues have more than doubled. This is likely to continue as the gradual trend of internet users typing in direct URL's bypassing the search engine function continues and benefits of contextual advertising continue.
Contextual advertising features:
Define the best type of contextual websites that "fit" with your brand and advertising goals, which can be updated at anytime
Formulate a contextual website media plan and define budget and performance goals
Write advertising copy for different target markets and contextual websites were necessary
Deliver your visual banner or text ads to contextual websites
Monitor performance and provide conversion statistics
Benefits of Contextual Advertising
Breadth and depth of contextual advertising websites from you to target
Engage your customer with your brand from the very start of the
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e-buying process
Piggy back on the goodwill and trust e-customers have in the publishers website
Test new creatives and copy writing for different contextual websites
Combine contextual advertising with local search targeting for pinpoint targeting
Growing number of contextual websites each month available to advertise on
More than just text advertising
Most contextual advertising websites give you the advertiser the option of text or graphic style advertising. Is your brand better conveyed in graphics?
Example contextual websites categories:
Travel
Finance
Recruitment
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Football
News
Telecommunications
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http://www.unravel.com.au help businesses strengthen their online marketing performance by creating, managing and optimising internet marketing campaigns and online customer relationships.
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Ben LovieOnline contextual advertising unravelled
