ABOUT THE AUTHOR
Kori Puckett is the web mistress of Webpay Success and the author of the free special report, Setting the Record Straight On Free Advertising, which highlights 7 dos and 7 don'ts of free promotion online. Visit http://www.webpay- success.com/freereports/7ways.
What's The Difference Between Marketing And Advertising? Many people confuse marketing with advertising or vice versa. While both components are equally important, they are also very different. Knowing the differences between the two can put your company on the fast track to success. Let s start off by reviewing the formal definitions of each and then we ll explain how marketing and advertising differ from one another: Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Marketing: The sys ..
Kori PuckettNot All Free Advertising Is Created Equal
What is Advertising - and What Does it Mean on the Internet?Todays Quick Tip answers the question What is advertising? Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. - Claude Hopkins, one of the early masters of advertising and author of My Life in Advertising and Scientific Advertising. This #1 issue of Copywriting Classics Quick Tips focuses on the late, great Claude Hopkins and how you can apply his decades old marketing wisdom to your online efforts today. Jay Abraham, renowned as Americas Number One Marketing Wizard said this about Hopkins. Clau ..
