Well I thought I was a pretty good size search engine advertising customer paying out about $8000 a month for advertising from multiple companies and sites I own. Apparently MSN doesn't want my business and won't want to work with most of the people reading this article.
Google has nothing to worry about in the near future from the likes of MSN when you are talking about small and medium size business accounts. As I reported several weeks ago I was going to sign up for MSN and their search engine advertising program. I was going to report on how well MSN's new service stacked up against Google Adwords. Well how about this--they don't want my business. I am too small. Here is the official "dear John" letter MSN sent me BEFORE we even started dating.
"Hi Bob,
My name is Regina Toscani and I am responding to your request for information about advertising on the MSN network. Please be aware to advertise on our network, MSN requires a 20K/month minimum spend and a 75K/year CPC minimum spend for our Search program. After reviewing the information that you have provided on the Contact Us Form, your advertising budget falls below our minimum spend but in line with Overtures spend requirements. I would suggest contacting Overture for your advertising needs at http://www.overture.com.
Not All Free Advertising Is Created EqualChances are, no matter how long you ve been online, that you ve used some pretty popular advertising techniques that produced no results for you. Some of you might even still be in that boat right now. I m talking about safe lists, ad blasters, free for alls, traffic exchange programs and such. You ll learn sooner or later, if you don t know already, that those making full- time incomes have never had much luck with those and they won t waste their time with them. And you shouldn t either. Even some of us that do know this can still get suckered in because the people who peddle these ineffecti ..
Please contact us in the future if your advertising budget meets our minimum spend requirements and I would be happy to further assist you. Thank you for your interest in advertising with MSN.
Regards,
Regina Toscani"
Sure was a polite "hit the door Jack" letter, aye? Little do they know that tens of thousands of business owners get access to this site every month. Hope I can spread the good word about MSN.
What's The Difference Between Marketing And Advertising? Many people confuse marketing with advertising or vice versa. While both components are equally important, they are also very different. Knowing the differences between the two can put your company on the fast track to success. Let s start off by reviewing the formal definitions of each and then we ll explain how marketing and advertising differ from one another: Advertising: The paid, public, non-personal announcement of a persuasive message by an identified sponsor; the non-personal presentation or promotion by a firm of its products to its existing and potential customers. Marketing: The sys ..
Bob Cefail
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Bob CefailMSN Blew Me Off--Why They Don't Want My Search Engine Advertising Business
