On onlineadvertising spending has already overtaken cinema, pay TV and outdoor media and is expected to overtake radio and magazines in 2006. Spending on general onlineadvertising such as banners grew 51 per cent compared with a year earlier. spending on onlineadvertising will total around $16 billion in 2006, accounting for more than five percent of total advertising spending for the first time ever. By year's end, online spending will hit $1.8 billion, garnering a 15.7 percent share of the $11.4 billion real estate advertising market. We're tracking strong growth in local paid search advertising, as well as online real estate, aut... [ Read Article ]
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