Online contextual advertising unravelled
The rapid growth in contextual search or content match advertising adopts the same model of displaying "sponsored links" found on search engines but places them on content or shopping sites. These links are served to contextual websites based on "relevancy to the webpage content". Paid search advertising can now appear on more than just search engines!
For example, if your viewing a website about travel & holiday destinations, and the site uses contextual advertising, you might see ads for travel agents, hotels or visa services.
In the past 3 years in Australia, USA and UK contextual advertising revenues have more than doubled. This is likely to continue as the gradual trend of internet users typing in direct...
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